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Branding and Fitness with Balli Logan

Creating fitness and wellness images for her brand

By Matt Pendleton Photography

August 24^th, 2023

Back again with Balli

I'm excited to partner with Balli creating new fitness branding content.

Balli is a professional dance instructor, choreographer, and fit model from Miami, Florida currently living in Texas. For my fourth shoot with Balli, we returned to Dance Empire in South Miami with the goal of creating content for her growing fitness business.

Scroll down to see my favorite photos from Balli's fitness and wellness branding photo shoot!

Please make sure to tap LIKE in the top right to show my work some love.

Green Under the Lights

For this entire shoot, I wanted to play with light. For this outfit, I paired the green color with orange and red gels.

I took off the gels and used a 3x4 softbox to create this fun, soft light.

Earth Neutrals

Balli switched into a beautiful earth neutral color.

Sassy in Black

Balli switched into this sassy black outfit and we used the vibe to create.

I added some pink (her favorite color) highlights using gels.

Black and Grey

I loved the combo of the shorts with the white top for this look. The photo featuring the phone was an outtake while Balli took a call.

Dance Empire

The dance studio has this cool retro sign on the wall. We definitely had to use it so I lit Balli in pink and turned off the lights.

Thank You Balli

I am so thankful Balli. She is such a great person to work with. I'm looking forward to our next shoot: this time hopefully in Houston, Texas.

If you're looking to build your brand with quality images that increase your visibility, please contact me to get started. I love creating images that help tell your story. I'd love to be your content partner.