July 2022: I continued my partnership with the Franklin Sports brand helping build out their Pickleball product family. Franklin Sports just inked a partnership with the highly talented pickleball family, The Johnson Family: Julie (Mom), Jorja (Daughter), and JW (Son).
This shoot focused on creating content featuring the family and the upcoming signature line of Franklin Sports Pickleball paddles and gear.
A week later from our shoot, the Franklin Sports Creative Team would announce the collaboration with The Johnson Family as their newest sponsored athletes across their social channels and website.
Countless hours of planning with the Franklin Sports Creative Team (Drew Gundlach and Mickey Howard) allowed us to have a great shoot on site at Palm Beach Gardens Tennis & Pickleball Center in beautiful Florida.
As you scroll, you'll see some of my favorite photos and go behind-the-scenes with this launch of Franklin Sports' newest pickleball collaboration and sponsorship with The Johnson Family.
Make sure to tap the LIKE button in the top right to show some love!
The Johnson Family grabbed the latest Franklin Sports Signature pickleball paddles and bags posing in a variety of looks.
This content had dual use in branding for the Franklin Sports pickleball website and on Amazon to show the gear in action.
Jorja and JW bring a lot of fun brother+sister energy to each look.
Love this hero shot of the Johnson Family.
Here are some product laydowns of the new signature bags. White hot!
With the help of my portable studio setup (featuring the incredible flexibility of the Profoto B1X strobes and Westcott Rapid Box modifiers), we transitioned to the conference room at the PBG Tennis and Pickleball Center to shoot on white seamless.
Love having this option for my clients!
A lot of these looks will make it to packaging like ball containers and paddle packaging.
The Johnson Family brings the best energy. Loved these fun paddle shots.
I finished the shoot using gels on the Profoto B1X trying to match the color the signature paddles.
I had a blast working with the Johnson Family. They brought energy on a long day of shooting: outside and inside.
We have a LOT of fun working hard on Franklin Sports creative shoots. Here's a few BTS featuring the crew. Huge shoutout to Jesse Gann Photography for the snaps.
Thanks to Drew for helping test gels in between looks.
I am truly thankful for my partnership with Franklin Sports. Thank you to Drew, Mickey. and Aaron for trusting me with another special release for their brand.
I am looking forward to the next photo shoot with the #FranklinFamily.
Are you looking to build your brand? I'd love to help. Contact me now!
© 2026 Matt Pendleton Photography
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