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Fitness and Branding with Jennifer George

Branding and fitness photo session with the college legend and WNBA athlete

By Matt Pendleton Photography

September 20^th, 2022

Meet Jenn

I'm honored to introduce my good friend, Jenn George. She's a former Florida Gators, an SEC Legend, and WNBA basketball athlete. She is the strength coach for Rollins College women's basketball team and also works at Bishop Moore Catholic in Orlando as a strength and performance coach.

I used to battle with Jenn when I was a practice player for the Florida Gators and I know first-hand how tough and strong an athlete she is. I was really excited to work with her and provide her some great images for her personal brand and business.

Scroll down to see some of my favorite photos from Jenn's fitness and branding photo shoot. Don't forget to tape LIKE in the top right to show the visual story some love!

Fitness and Branding with Jennifer George

Fitness on the Gridiron

I kicked off the session with tradition fitness outfits. From sports bras and spandex shorts to tank tops.

My goal was to give Jenn various looks to help add variety to her personal brand and fitness business. While some were specific to her needs, others were more "evergreen" and could be used all season long.

Fitness in the Gym

It's rare that I can shoot in a gym setting. Most private gyms don't have the time to allow me to shoot (lots of 24/7 hours) or don't want to irritate their customers with the flashes.

I was really fortunate Jenn was able to secure the gym she works at. We knocked a ton of really special shots.

I was able to really highlight Jenn's toned arms and legs and just create some moody deep fitness looks.

Thank you Jenn!

I love working with new clients especially close friends and athletes who are looking to enhance their brand. I had a blast working with Jenn and look forward to our next shoot. In the meantime, I'm looking forward to seeing the photos we created transform her brand.