10%

NIL Photo Shoot: Emily Canaan

Creating photo content for Emily's merchandize NIL deals

By Matt Pendleton Photography

August 14^th, 2024

Photos for Emily's NIL Brands

What is NIL? It's a set of rules governing the right of athletes to benefit financially from the use of their name, image, or likeness (NIL) for commercial purposes. This is a growing movement within college athletics, and I'm excited to provide photo services to all athletes.

Emily Canaan plays NCAA-D1 volleyball for the Florida Gators. She worked with me to create photos using her branded merchandize from her NIL contracts with two apparel brands. We shot downtown in Gainesville, Florida using three locations: Hippodrome steps, a brick walkway and a dark tunnel with sky lights.

Tap here to schedule your NIL or Personal Branding Photo Shoot.

Scroll down to see some of my favorite photos from the shoot and don't forget to tap LIKE in the top right to show some love.

NIL Photo Shoot: Emily Canaan

Go Behind-The-Scenes

Check out this fun video that Seth Zapata (@Zavizuals) made for me covering the shoot with Emily!

The Shirts

Here are the three different t-shirts we used for the photo shoot.

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

The T-Shirt Sherzey

Out of all the shirts, this was the one that had Emily's name and number on them. I tried to shoot a bunch with this to get the most value out of the shoot.

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

I absolutely loved this hallway. The lighting was awesome!

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

The Team Tee

This was a fun tee as I found a few of my photos on it. This showcases the whole volleyball team. We shot near the Hippodrome Theatre on the steps out front. Lots of green and stone.

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

The F Tee

This was a simple white tee with the F logo and Florida Gators Volleyball name on it.

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

Behind-The-Scenes Action

Here are some photos from the photo session. Thanks to my photo assistant and photographer Chris Watkins.

Here's the crew that helped me create the photos for Emily:

Photographer: Matt Pendleton/ @mattpendletonphoto
Videographer: Seth Zapata/ @Zavizuals
Production Assistant and BTS Photog: Chris Watkins

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

NIL Photo Shoot: Emily Canaan

Schedule Your NIL Photo Shoot Now!

I love working with athletes showing off their incredible progress in the gym and highlighting all their sponsorships and partnerships with brands. I'd love to work with you!

Let's get started now on your NIL or Branding Photo Shoot. Tap here to get started!

Footnotes

Photos by Matt Pendleton Photography for Emily Canaan. Shot using Canon 1D-X cameras and Canon EF prime lenses along with Profoto B1X strobes and Westcott Rapid Box modifers.

FootNotes

Photos by Matt Pendleton Photography for Emily Canaan. Shot using Canon 1D-X cameras and Canon EF prime lenses along with Profoto B1X strobes and Westcott Rapid Box modifers.

© 2026 Matt Pendleton Photography

Branding with Franklin Sports

Portraits with baseball athlete Brady Harris

Personal Branding with Annie Cooper

Creating swimwear and lifestyle content for her modeling portfolio

Branding with Franklin Sports

Content shoot with MLB athletes Austin Wells and Ben Rice

Personal Branding with Carly Hyers

Creating photos for her personal brand

Season in Review: College Football 2024

Week 1 through Bowl Season

Year In Review: 2024 Grad Photos

Our favorite images and locations from the 2024 grad season

Story Told With

Start publishing stories like this

Loading, please hold on.