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Personal Branding with Emily Heller

Creating images for her personal brand and growing NIL needs

By Matt Pendleton Photography

October 16^th, 2023

Meet Emily!

I'm excited to partner with Emily creating new fitness and lifestyle branding content.

Emily is an incredibly talented NCAA D1 college lacrosse athlete from New York. She played for the Florida Gators Lacrosee team as their middle.

For her first branding session, we chose downtown Gainesville, Florida walking around from Bo Diddly Plaza to the Hippodrome Theatre. Our goal: create content that will be used on her social channels for her personal brand and future NIL needs.

Scroll down to see my favorite photos from Emily's fitness and lifestyle branding photo shoot!

Please make sure to tap LIKE in the top right to show my work some love.

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Outfit #1 - Lululemon

Emily started out in a full lululemon outfit in light yellow/orange.

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Outfit #2

Emily changed into a blue fitness outfit from Amazon Essentials and we moved to the streets and alleys of downtown Gainesville using the beautiful light and red brick.

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

The Hippodrome Theatre

As you can see, Emily is a natural model. We moved over to the Hippodrome and found some amazing light to finish the shoot.

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Personal Branding with Emily Heller

Thank you Emily!

I am so thankful Emily. She is such a great person to work with and I'm looking forward to our next shoot.

If you're looking to build your brand with quality images that increase your visibility, please contact me to get started. I love creating images that help tell your story. I'd love to be your content partner.

Footnotes

Photos by Matt Pendleton. Shot using Canon 1D-X Mark III cameras and Canon 35, 50, and 85 prime L lenses.

FootNotes

Photos by Matt Pendleton. Shot using Canon 1D-X Mark III cameras and Canon 35, 50, and 85 prime L lenses.

© 2026 Matt Pendleton Photography

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