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Branding with Franklin Sports

Featuring the new Major League Baseball PRT Protection Series

By Matt Pendleton Photography

January 16^th, 2024

The PRT Protective Series

January 2024: I had the incredible honor to work with the Franklin Sports brand creating content for their new line of MLB gear: the PRT Protective Series. It's not often I get work with Franklin's official MLB gear so I was really excited to get to work.

This shoot focused on creating content for the debut of this new product line and would be used on social, text, web and email marketing. We shot at two locations over one day: Orlando Photography Studio in Orlando, Florida and Montverde Academy in Montverde, Florida. For each location, we sourced local talent from the UCF and Montverde Academy baseball teams.

Scroll down to see my favorite photos from the shoot. Make sure to tap LIKE to show the visual story some love!

Studio on Metal

I used Profoto B1X strobes with Westcott modifiers with red and cyan gels to create this effect. I loved the metal wall inside the Orlando Photography Studio.

Studio on White

The cyc wall at the Orlando Photography Studio allowed us to get traditional studio portraits with the equipment.

Studio on Red

Montverde Academy Fields

We moved from Orlando to Montverde, Florida to shoot on the campus of Montverde Academy with a few talented athletes.

First Base

Home Plate

Hittin' the Cages

Go Behind-the-Scenes

Photos by my assistant Chris Watkins. Look at how much fun we have shooting all these amazing products in all types of situations.

Remote Tethering

Big shoutout to the team at BYU Photo for their informative tips on remote tethering. Using my iPad Pro with the ShutterSnitch app and the

Thank you!

A huge shoutout and thank you goes to my entire crew and all the talented athletes who helped out for this large all-day shoot. I'm especially grateful for the guidance and leadership from the Franklin Sports Creative Team: Drew Gundlach and Mickey Howard.

Creative Direction: Drew Gundlach and Mickey Howard (Franklin Sports)
Photographer: Matt Pendleton
Videographers: Anthony Bisceglia and Kyle King (Franklin Sports)
BTS Photo: Chris Watkins
Assistant/Grip: Chris Watkins
Talent: UCF Baseball and Montverde Baseball athletes

I would love to help with create content for your brand. Let's talk now.

Footnotes

Photos by Matt Pendleton and Chris Watkins (BTS) of Matt Pendleton Photography for the Franklin Sports brand. Shot using Canon bodies/lenses and Profoto lighting with Manfrotto stands.

Button Label

FootNotes

Photos by Matt Pendleton and Chris Watkins (BTS) of Matt Pendleton Photography for the Franklin Sports brand. Shot using Canon bodies/lenses and Profoto lighting with Manfrotto stands.