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Branding with Franklin Sports

Various outdoor games shot in Miami and Jacksonville, Florida

By Matt Pendleton Photography

July 16^th, 2021

Franklin Sports x Outdoor Games

July 2021 and June 2022: I am excited to share my branding and marketing photo content I created for the Franklin Sports brand. This shoot covered multiple days and locations (Miami Beach and Jacksonville Beach) and featured 8 products from their Outdoor Games line.

Many of these images are used on their Amazon and e-commerce sites as well as their main website. Some are even used on the packaging for the product (see Backlash).

Scroll down to see my favorite photos by product.

The Details

Working closely with the Franklin Sports senior director of creative, Drew Gundlach, I chose two iconic beaches (Miami and Jacksonville) as the backdrop for new, fresh content for these 8 products and selected a diverse set of models for each product.

Miami Crew: Matt Pendleton (photo), Matt Goldman (assist), models: Mario Agosto, Demi Dedmon, Mishy Duchman, Emily Ehrlich, Charlotte Harmon and Dean Taylor

Jacksonville Crew: Matt Pendleton (photo), Zach Read (video), Jesse Gann (assist), models: Carlos Lamar, Katy Morgan, Natalia Piferrer and Hunter Yeazitzis.