10%

Branding with Franklin Sports

Creating lifestyle content for social media, emails, and texts

By Matt Pendleton Photography

October 25^th, 2023

Lifestyle x Franklin

October 2023: I teamed up with the Franklin Sports brand team again to create lifestyle content for their Pickleball paddle and bag products. This shoot focused on creating content that would be used beyond product packaging and traditional marketing. The content would be used on social, text, and email marketing.

The Franklin Sports creative team wanted to showcase these products being used by everyday people so I sourced local talent to help out. This was shot over three days at two locations: Northside Park and Westside Park.

Scroll down to see my favorite photos from the shoot. Make sure to tap LIKE to show the visual story some love!

Go Behind-The-Scenes

Here's a quick video recap of the shoot then scroll down to see some of my favorite photos!

Video by Jordan Perez.

Paddles, Paddles, Paddles!

We had 8 paddles to shoot (3 from the Pilot and 8 from the Signature lines). I started with a vision of creating GIFs in various settings. Below are three GIFs.

I had fun with the paddles from sunshades....

...to guitars, juggling, and mouthguards.

The main goal was to show the paddle being held and posed in different ways and environments.

Pickleball Bags

We definitely did not forget about the Franklin Sports Pickleball Sling Bag. There were five bags of different colors.

Thank you!

A huge shoutout and thank you goes to my entire crew and all the wonderful models who helped out for this large three day shoot. I am especially grateful for the guidance and leadership from the Franklin Sports Creative Team: Drew Gundlach and Mickey Howard.

Photographer/On-Site Creative Director: Matt Pendleton
Videographer: Zach Read
BTS Videographer: Jordan Perez
Assistant/Grip: Jesse Gann
Models: Adrian Bichara, Emily Canann, Alex Gambin, Liz Harrison, Emily Heller, Evelyn Henry, Devin Willis