I'm excited to partner again with Emily Shaw! As you can see from our previous shoot, we create fun images together.
For this shoot, Emily reached out to create new images to highlight her new gear from Balance Athletica: the Oasis Collection. We chose Downtown Gainesville, Florida as our location after reviewing the mood board from Balance Athletica.
Scroll down to see my favorite photos and learn more about my fitness sessions. Tap the enjoy button in the top right to show some love!
Here is the gear I used for the shoot:
Emily started out in the Balance Athletica Oasis Aura Bra in blood orange and the OG shorts in mango tie dye.
We started at the Hippodrome State Theatre in Downtown Gainesville.
S much beautiful light. I need to shoot more in the morning.
Eily quickly switched into the Balance Athletica Oasis OG Biker Shorts in the mango tie dye.
I moved up the brick-laden street in front of DragonFly Sushi and then outside V Pizza. The light was amazing!
This was the quickest outfit change of the shoot! Emily put on the Balance Athletica Oasis crop top sweater. We stopped traffic for a few shots in the middle of the brick road.
We packed up and headed to the second location at the downtown public parking surface lot. I then moved into the 4th level of the Downtown Gainesville Parking Garage.
Emily switched in the Balance Athletica Oasis OG pants also in mango tie dye. At this point of the morning, the light was just perfect. The clouds provided natural diffusion.
Emily switched into the Balance Athletica Oasis Select leggings in blood orange.
I found a mural of Spiderman and couldn't resist a photo.
These openings provided such beautiful dramatic light. It was hard to move away.
Tese photos were shot entirely with natural light reflecting from the parking ramp.
Te final outfit of the session featured her very own Dairy Girl Fitness gear.
I love creating images that will help tell Emily's story and also increase awareness for the Balance Athletica brand.
© 2026 Matt Pendleton Photography