I am excited to introduce my latest fitness branding work with Jessica Jones. She is a NASM Certified Personal Trainer (CPT) based out of Chicago, Illinois currently working at CrossTown Fitness in Chicago.
Jessica needed new images to help grow her fitness brand and reached out while she was visiting family down in Florida. I am really grateful for the opportunity to enhance her growing fitness brand.
Scroll down to see my favorite photos from Jessica's fitness branding photo shoot! Make sure to tap LIKE in the top right to show some love.
I love this location.
During my pre-shoot meeting with Jessica, we talked about matching the industrial feel of Chicago but down in Jacksonville, Florida. This location and surrounding area immediately came to mind.
Brought out the Profoto lights for a few photos to help with the lighting.
This is such an incredible background with the highway and subway tunnel mixing with all the concrete.
Jessica switched into another perfect outfit.
New outfit, more accessories, same beautiful location.
We found a great spot at the intersection of Magnolia Street and Edison Avenue a few blocks from the Myrtle Avenue Subway.
I am so thankful that Jessica reached out. This was so much fun and I really loved shooting at some great locations. I just had a total blast!
I love to create images that tell your story. Let me help transform your brand. Let's get started now!
© 2026 Matt Pendleton Photography