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Marketing and Branding with Franklin Sports

Introducing the new pickleball signature paddles and exclusive apparel

By Matt Pendleton Photography

May 19^th, 2022

Building the Pickleball Brand

I am excited to show my work with the Franklin Sports brand featuring their new pickleball signature paddles and exclusive apparel. This is the brand’s next major step in continuing to be the global leader in the sport of Pickleball.

Countless hours of prep with the Franklin Sports Creative Team (Drew Gundlach and Mickey Howard) brought together the top athletes in the pickleball game (Lea Jansen and Zane Navratil) along with some great models. I shot this over the span of two months at West Palm Beach and Gainesville in beautiful Florida both outdoors and in studio.

As you scroll, you'll see some of my favorite photos and go behind-the-scenes with this launch of Franklin Sports' paddles and apparel.

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Marketing and Branding with Franklin Sports

Women's Courtside Tank Top

For this apparel item, I wanted to show the versatility in where it can be worn: from on court to everday.

Lea Jansen, one of the top pickleball athletes in the world, is one of Franklin Sports' newest sponsored athletes. She effortlessly wears the tank top in these photos.

Here are some real-world examples of how the photos are being used to help the Franklin Sports brand.

Women's Everyday T-Shirt

This shirt truly lives up to its name. I wanted to convey the "everyday" idea in all the poses and locations.

Women's Victory Hoodie

Not many hoodies can make the transition from the street to the court. I wanted to show how easy and effortlessly this item could work in any situation.

Quarter Zip

For this classic quarter zip, I wanted to keep it simple but make the images appear powerful.

Men's Pickleball Polo

Zane Navratil, one of the top pickleball athletes in the world, is one of Franklin Sports premier sponsored athlete.

We had Zane play at almost full speed using one of the new signature paddles.

Women's Legacy Skirt

The skirt with the hidden pocket to hold the X-40 pickleball, theofficial pickleball of USA Pickleball and the US Open Pickleball Championships.

Women's Flex Shorts

These are some killer shorts, and they even have a hidden zipper compartment to hold your keys in between sets.

The Signature Paddles

I love the bold colors, especially the pink. Here are a few laydowns with the newest stable of pickleball paddles.

Behind-The-Scenes

A big thanks to everyone who helped make these shoots amazing!

Franklin Sports Creative Team: Drew Gundlach and Mickey Howard
Photographer: Matt Pendleton
Videographers: Zach Read and Matt August
Hair and Makeup: Nathania Giraldo "Mrs. Makeup"
Photo Assistants: Brad McClenny and Dean Taylor
Steamer: Leslie Pendleton

Here is the equipment used for outdoor and studio shoots:

Canon 1D-X Mark III bodies and Canon 24-70 / 70-200 f/2.8 lenses
Profoto B1X strobes and modifiers
Avenger C-stands
Manfrotto light stands
Savage seamless paper
Tether Tools tethering USB cable

Here are some shots from behind-the-scenes. It takes a village!

Thank You Franklin Sports

I am truly thankful for my partnership with Franklin Sports. Thank you to Drew and Mickey for trusting me with such a special release for their company.

I am looking forward to the next photo shoot with the #FranklinFamily.

Are you looking to build your brand? I'd love to help. Contact me now!

Footnotes

Photos by Matt Pendleton for Franklin Sports. Shot using Canon 1D-X Mark III cameras with Canon EF lenses, Profoto B1X monolights and modifiers, and Manfrotto light stands.

Button Label

FootNotes

Photos by Matt Pendleton for Franklin Sports. Shot using Canon 1D-X Mark III cameras with Canon EF lenses, Profoto B1X monolights and modifiers, and Manfrotto light stands.